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014

Titel / Titel: What Drives Streamers? Users' Characteristics and Motivations on Social Live Streaming Services.
Author / Autor

Zimmer, F. & Scheibe, K.

 

Source / Quelle

 

Proceedings of the 52nd Hawaii International Conference on System Sciences, January 8 – 11, 2019, Grand Wailea, Maui (pp. 2538-2547). Honolulu, HI: HICSS (ScholarSpace).

 

 

Language / Sprache English / Englisch

 

(014) Zimmer, F. & Scheibe, K. (2019). What Drives Streamers? Users' Characteristics and Motivations on Social Live Streaming Services. In Proceedings of the 52nd Hawaii International Conference on System Sciences, January 8 – 11, 2019, Grand Wailea, Maui (pp. 2538-2547). Honolulu, HI: HICSS (ScholarSpace).

Abstract
With platforms such as YouNow, Periscope and Ustream, a new type of social networking services (SNSs) became popular, namely general social live streaming services (SLSSs). SLSSs combine Live-TV and social media, leading to video-based social computing. In the empirical part of the paper, we are going to answer three research questions: (1) What are the motivations of the streamers? (2) Is there a relation between motivations and streamed contents? (3) Do gender-specific and generational differences in motivation exist? As research methods, we worked with the systematic observations and content analysis of live online videos (N = 7,667).

Keywords:
content analysis, motivation, social live streaming service, social network service, uses and gratifications theory


DOI: http://hdl.handle.net/10125/59692

 

 

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