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Titel / Titel: | Investigating the Generation- and Gender-Dependent Differences in Social Media Use: A Cross-Cultural Study in Germany, Poland and South Africa |
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Author / Autor | Fietkiewicz, K. J., Lins, E., & Budree, A. |
Source / Quelle | Meiselwitz G. (eds) Social Computing and Social Media. Technologies and Analytics. SCSM 2018. Lecture Notes in Computer Science, vol 10914. Springer, Cham. |
Language / Sprache | English / Englisch |
Abstract
In social media research, there is an ongoing debate about whether and how much cultural and geographical differences impact social media interaction. There has not been reached a consensus yet, which is why we apply an extensive statistic model based on a unique and large dataset of German, Polish, and South African social media users. We aim to answer the following questions: How do different generation use social media? Are there any gender-dependent differences? How do these differences vary between three different countries?
Keywords
Social media use Gender-dependent differences Age-dependent differences Cross-cultural study
DOI: https://doi.org/10.1007/978-3-319-91485-5_14
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